Our task: to prepare a creative concept that is funny and works with exaggeration and a strong visual style. In cooperation with the client, we chose the main claim of the campaign: "Win your place in the bathroom."
The main character, styled as a boxer, enters an imaginary ring – the bathroom, where he struggles with a large number of incomprehensible products complicating his daily routine. The client wanted to present Syoss brand products as a comprehensive cosmetic solution for men, which is easy to grasp and makes it simple to find a suitable product.
We then developed this concept into individual creatives for YouTube, Facebook and Instagram.
The basis of the communication was a 15sec video with the main motif of a boxing match. We added 4 more stories from the bathroom in the form of 6sec bumper ads. We have developed all outputs into formats for all the above-mentioned social networks, including IG stories, etc.
The visual style of the video was a base for static formats, too. These complemented the entire communication. We also created a landing page in the same style, where we presented the entire Syoss Men product line. Giving our man the opportunity to get a comprehensive overview of all products and choose the ones that are best for him.
The campaign ran in the Czech Republic and Slovakia and generated over 9 million impressions in a month.
